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The Full Story
It all started with a small workshop in Melbourne, Australia.
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With a passion for all things light-weight, we are always on the hunt for the next best thing to run on our bikes.
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We have been testing our wheels in Australia since 2018 and we are now bringing them to the UK.

Mission
To bring better wheels at better prices. Our aim is to provide the best possible wheels on the market, bringing higher level materials and component options, without breaking the bank. Simply put, you will not find another wheel on the market at this spec for this price.
Vision
To us, all attributes are important. Weight, aerodynamics, looks and price, all play a part in creating a high performing wheel. Why compromise? That's why we #createbetter
